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TV Evolves Before Our Eyes
From the October Zeitgeist… As Octavius once said of the Roman Empire, so now says the TV industry and the advertising that supports it: we expand or we die. In the US, the once niche and piffling...
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The science of integrating eyeballs
As the media industry trade mag Variety reports this week, the annual “upfronts” for TV are in full swing. This is when TV executives put on an attractive show for the advertisers, in order to...
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As seen (only) on TV
Product placement has been rampant in the US for sometime; Zeitgeist has commented on it before, as well as its close cousin, contextual advertising. Part of the Zeitgeist team thinks the show 30 Rock...
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Marketing Movies
At the height of summer, Hollywood can always be counted on to release its annual glut of rambunctious, noisy films for the gluttonous, rambunctious, noisy masses (read teenagers). Zeitgeist commented...
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Product Placement’s Unknown Unknowns
Zeitgeist has commented on product placement several times before, including its bumpy ride to legality on British television (this summer the House of Lords debated its worth), as well as the...
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Marketing “Tron”
Form follows profit is the aesthetic principle of our times - Richard Rogers You know your movie is knocking on the door of the cultural zeitgeist when razor brands are piggybacking off your product....
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Under the Influence
Product Placement Rules and Rulings… We’ve commented previously on product placement – both its holistic impact on television as well as its presence in the recent Tron: Legacy film released at the...
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Hollywood & China –“To fight monsters we created monsters”
“The film market in China is like an experimental supermarket – with more and more racks but only one product… The viewers don’t care what they see as long as it’s a film. They’ll watch whatever is...
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